If you own a website and are in the process of learning methods to generate more traffic, there is a good possibility you have come across the term “SEO”.
SEO stands for “search engine optimization”.
It is a process of increasing your websites visibility on search engines for the purpose of generating organic traffic for high-value keywords.
To better understand that sentence I am going to break it down into three parts:
SEO works by telling search engines that it deserves to be indexed on Google and what keywords your pages should rank for.
Google then uses a mathematical algorithm that gives each website a score. The higher the score, the higher the ranking.
Increasing your score with search engines can be difficult but here are common practices that will allow you to gain more points with Google:
1.) Amount of websites that link to your website
Links have been around since the beginning of search engines. Each link plays an important role in building domain authority.
When an authoritative website in your niche links out to your website, it sends a message to search engines that says “I am a credible source linking to this external website because it holds valuable information that is worthy of citation”.
2.) Optimized and High Quality Content
Insightful and optimized content are the perfect combination when increasing your search engine rankings. Quality content should be relevant and helpful to its readers.
It is important to mention that content is not limited to words. Quality content can be conveyed through video, audio, or pictures.
Optimization of quality content not only ensures that visitors LOVE your post, but search engines love it as-well.
It will tell search engines what keywords your pages should be ranked for.
Here are a few things to keep in mind when focusing on content optimization:
3.) User Experience (UX)
As of 2015, Google has said that user experience (UX) will be a contributing factor in determining the ranking of a website.User experience can be defined as “the ease in which a visitor interacts with your site and how visitors perceive your website”.
A poor website experience will lead to bad SEO while good experiences will lead to success in SERPs.
Since UX has many different factors (website layout, website structure, speed) it can be difficult to measure. Due to this reason, many SEO experts leave it on the back burner. Never the less UX is an up to date form of increasing your search engine rankings.
Here are some ways to increase the UX:
Unfortunately Googles algorithm is always changing. Methods that were once commonly used bu SEO experts can face its end by a simple change in algorithm.
Therefore, it is important to be up to date with the latest changes in the world of search engines.
Bear in mind that applying basic SEO to your website is not a magic bullet. Results do not happen overnight.
In some circumstances it can require consistent trial and error. Your competitors are also applying SEO and building links every day.
Sometimes consulting with a specialist is the best way to get your feet wet.
Feel free to reach out to our Toronto SEO experts with any questions regarding SEO.